We all know that TV today — from a dollars standpoint in terms of advertisers — there’s a lot of dollars there,” David Aufhauser, the conference’s new vice president and general manager of digital media, said in an interview. “But fast-forward five to 10 years down the line, and digital is going to be what holds the cards.

We think it would be very compelling to own a TV or a device that could quickly answer the request, ‘I want to watch the Yankees/Red Sox game,’ by changing the TV channel without requiring the user to look at a guide or use a remote control, or even specifying HD or standard definition feeds, since you would want the HD channel if available,” says Cross. “Or, you could instruct the device to record all new episodes of a show, without leaving the program you are currently watching. Finally, since you are online, a Siri-enabled TV could answer whether your iPhone or computer has received a new message, and let you respond accordingly.

Is there any point in creating a dedicated app that’s limited to one kind of platform, doesn’t utilise conventions such as copy-and-paste, and is closed rather than extensible? In many ways, digital magazine apps go against much of what we’ve learned on the web in the last few years, and Adobe’s Digital Publishing Suite seems to go against that and the desktop publishing revolution.

In essence, personalization is a technology—it’s something that learns from you. So, for example, your technology section and someone else’s will look very different based on your behavior—rather than being the same generic thing that everyone else is seeing.