Yesterday Push Pop Press launched Our Choice, an interactive book by Al Gore about global warming for the iPad (and iPhone). I put iPhone in parentheses because right now all eyes are on the iPad, especially given the lackluster performance of The Daily after its much-anticipated debut.
I’ve written about iPad magazines before, and I’ve used a lot of the ones out there, many of which were made with Adobe’s Digital Publishing suite. I can’t say I know everything there is to know about adapting the printed word to tablets (I think that title currently belongs to Craig Mod), but I have worked on an app that does just that, and I know quite a bit about what’s doable and what’s not doable on an iPad. And taken as a whole, Our Choice is the best effort I’ve seen by far.
Here are my impressions of the app (app-book? book-app?) so far:
