Posts tagged ipad
It Is Finished: The New Yorker iPad App Is The Beginning Of The End Of Print
But the one thing I thought I’d never do was abandon my magazine habit. But slowly surely magazines fell off my radar. First it was Wired because all the news in there I had read months before on the Internets. Then it was the Economist because I’d end up with a stack of magazines full of great stuff that I’d never read. I let my subscription to Fortune lapse and haven’t missed it. But if there’s one magazine I can’t get enough of in print form it’s the New Yorker.
Just got some clarity on the agreement Conde hammered out with Apple. Apple’s fundamental proposition hasn’t changed, but the publisher has gotten a few concessions out of Steve Jobs and Co. Examples via people familiar with the publisher:
- Apple still controls crucial subscriber information, and only allows Conde Nast to ask for name, zip and email. But the publisher now has two chances to ask for user’s email: The first as a standard opt-in screen, and then again on a screen that asks for email and a password in order to get exclusive content.
- Conde has more flexibility on pricing than Apple originally offered. For instance, at one point, Apple didn’t want the publisher to be able to offer a print digital bundle at a $10 premium to digital-only, but wanted all prices to be the same (which they will be when GQ offers subscriptions later this month: $19.99 a year for digital-only, or digital print).
- The agreement extends to international markets, etc.
Small stuff, but important to the publisher. Meanwhile, Apple gets what it wants without giving up much it cares about. Steve Jobs wins.
Our Choice
Yesterday Push Pop Press launched Our Choice, an interactive book by Al Gore about global warming for the iPad (and iPhone). I put iPhone in parentheses because right now all eyes are on the iPad, especially given the lackluster performance of The Daily after its much-anticipated debut.
I’ve written about iPad magazines before, and I’ve used a lot of the ones out there, many of which were made with Adobe’s Digital Publishing suite. I can’t say I know everything there is to know about adapting the printed word to tablets (I think that title currently belongs to Craig Mod), but I have worked on an app that does just that, and I know quite a bit about what’s doable and what’s not doable on an iPad. And taken as a whole, Our Choice is the best effort I’ve seen by far.
Here are my impressions of the app (app-book? book-app?) so far:
Watching the Masters on an iPad over wifi as Tiger competes is awesome!
