Just got some clarity on the agreement Conde hammered out with Apple. Apple’s fundamental proposition hasn’t changed, but the publisher has gotten a few concessions out of Steve Jobs and Co. Examples via people familiar with the publisher:
- Apple still controls crucial subscriber information, and only allows Conde Nast to ask for name, zip and email. But the publisher now has two chances to ask for user’s email: The first as a standard opt-in screen, and then again on a screen that asks for email and a password in order to get exclusive content.
- Conde has more flexibility on pricing than Apple originally offered. For instance, at one point, Apple didn’t want the publisher to be able to offer a print digital bundle at a $10 premium to digital-only, but wanted all prices to be the same (which they will be when GQ offers subscriptions later this month: $19.99 a year for digital-only, or digital print).
- The agreement extends to international markets, etc.
Small stuff, but important to the publisher. Meanwhile, Apple gets what it wants without giving up much it cares about. Steve Jobs wins.
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