Omri Tintpulver

A Matter of Personas
With Circles, I believe that Google will attempt to accomplish something critics from the blogosphere, academia, SXSW 2010 keynoter danah boyd, privacy watchdogs and others have all called on the social networking world to do: to allow our online communication to respect the same boundaries that our offline social lives do. School and work, friends and family, the sacred and the profane; we’ve always been able to communicate different things to different people in different circumstances. Facebook, Twitter and other online social networks have collapsed all those contexts into one big bucket. We speak to our “friends” all at once, no matter what we might want to say to one group of people or another.